Influence of education and family dynamics on women microentrepreneurs in General Escobedo, Mexico
Abstract
The increased participation of women in the workforce and their growing enrollment in schools have brought about significant social changes since the second half of the 20th century. This article aims to examine individual and family characteristics of women who are micro-entrepreneurs and the businesses they manage in relation to their level of education. The study was conducted in the municipality of General Escobedo in the state of Nuevo León, Mexico during the first quarter of 2022 through a questionnaire. Descriptive analysis was used to analyze the characteristics of the women micro-entrepreneurs, and a one-way analysis of variance (ANOVA) was used to observe differences between types of businesses. The majority of the participants (54%) have completed university studies, and most of their businesses are located in fixed establishments, which tend to have higher profits and are run by older women. However, younger women are more likely to operate businesses from their own homes or online due to the flexibility of their schedules, which allows them to engage in caregiving activities. The study found that the level of education does not have a significant impact on the decision to start a micro-business, which contrasts with the expectations of previous studies that suggest a higher level of education would provide greater knowledge about proper business practices.
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