The gendered rhetorical scaffold: a deliberation about the institutional culture at the Universidad Autonoma
Abstract
In this article, I present a succinct version of a comprehensive qualitative research project centered on the analysis of the gendered symbolic structure in the Universidad Autónoma de Ciudad Juarez (UACJ), in Mexico. In this version, I offer a deliberation centered on the analysis of the persuasive/discursive formation, where I examined the rhetorical process that sustains the relationship between power and gender. I argue that the gendered institutional culture does not allow the transversalization of the gender perspective, because the androcentric beliefs and practices within the university are not recognized, by the university agents (men and women), as sexist practices.
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