Educational model in b-learning: practical case UAEM Valle de Teotihuacán university center

Abstract

The research focuses on implementing a b-learning educational model in the bachelor’s degree in accounting at the Centro Universitario UAEM Valle de Teotihuacan (CUVT). The revolution in information and communication technologies has transformed higher education, demanding greater innovation in face-to-face, blended and distance education models, to take full advantage of these technologies. The b-learning model, based on teaching-learning through the Internet with synchronous and asynchronous interactions, is considered a valuable alternative to maintain continuity in didactic interaction, despite the physical separation between teachers and students. It is a case study, which qualitatively evaluates the ability to use digital tools integrated in a b-learning model, through an action research methodological design, data will be collected through on-site observations, the application of surveys to determine the willingness and interest of students and teachers for the use of these platforms. Although there are studies on b-learning in several educational centers, it has not been investigated in the Accounting educational program. It highlights the importance of this research to explore and better understand how to implement and take advantage of the b-learning model in this educational context.