ICT as a strategy for marketing in rural societies: The case of small-scale fisheries cooperatives, Centla, Tabasco

Abstract

We developed a technological scheme (E-commerce) for small-scale fishing cooperatives, located in the municipal road that connects the town of Centla Jonuta the municipality of the State of Tabasco, which seeks to integrate a direct market between producers (fishermen) and intermediate customers and / or end, in order that the fishermen get a better price for their product and consumers get lower prices through the elimination of intermediaries (coyotes) who for years have obtained the greatest benefits in damage of the cooperative, which could not modernize and become more competitive.This problem (middlemen) was detected through the research project entitled: Dynamics, Economic, Social, Cultural and Environmental wetlands in Tabasco: A Holistic Approach, held in DACEA UJAT, so this technological scheme works to address some of the problems identified.It is important to note that although there is knowledge to develop these programs and which can be carried out the implementation of this scheme, this technological tool will be viable to the extent that actors (cooperative) can be trained and raised strategy (university-local government) to allow its implementation and follow up is achieved by empowering users (fishers).