Intentionality towards sustainable entrepreneurship: attitudes, subjective norms and perceived behavioral control

  • Isaac Shamir Rojas Rodríguez Universidad de Sonora
  • Manuel Arturo Coronado García Universidad Autónoma de Baja California Sur
  • Efraín Flores Jiménez Universidad de Sonora
  • Juan Miguel Moreno Montijo Universidad de Sonora

Abstract

Sustainable entrepreneurship has emerged as a business approach that seeks to balance economic, social and environmental impacts. Despite its relevance, there is little research that explores the factors that influence individuals' intentions towards this type of entrepreneurship, especially in the university context. This study aims to analyze the factors that influence the intention to create sustainable ventures in students of the Bachelor's Degree in Administration at the University of Sonora. Here we show that 75.2% of the students presented a high intention for sustainable entrepreneurship, with a positive attitude in 76.5%, while subjective norms and behavioral control obtained predominantly medium levels. The multiple linear regression revealed that the three variables explained 64.7% of the entrepreneurial intention. These findings reinforce the relevance of sustainable entrepreneurship among university students and the importance of attitudinal, regulatory and control factors in the configuration of entrepreneurial intentions, contrasting with the scant previous attention to this topic. The results suggest the need to strengthen sustainable entrepreneurial skills through new educational methodologies in university training, such as problem-based learning, projects and collaborative work. This study opens opportunities for future research that delves into the drivers of sustainable entrepreneurial intention from a multidimensional perspective, considering individual, educational and contextual variables.

Downloads

Download data is not yet available.

References

Agu, A. G., Kalu, O. O., Esi-Ubani, C. O. y Agu, P. C. (2021). Drivers of sustainable entrepreneurial intentions among university students: an integrated model from a developing world context. International Journal of Sustainability in Higher Education, 22(3), 659-680.

Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211.

Ajzen, I. (2020). The theory of planned behavior: Frequently asked questions. Human Behavior and Emerging Technologies, 2(4), 314-324.

Benavides-Sánchez, E. P., Moya-Clemente, I. y Ribes-Giner, G. (2022). Emprendimiento Sostenible y Objetivos de Desarrollo Sostenible: un análisis bibliométrico. Tec Empresarial, 16(1), 101-122.

Chirinos, Y. y Pérez, C. (2016). La responsabilidad social universitaria: Emprendimiento sostenible como impacto de intervención en comunidades vulnerables. Revista Escuela de Administración de Negocios, 81, 91-110.

Chirinos, Y., Meriño, V., Martínez, C. y Pérez, C. (2018). Emprendimiento sostenible para el desarrollo económico de las PYMES. Revista Espacios, 39(7), 3-14.

Cortina, J. (1993). What is coefficient alpha? An examination of theory and applications. Journal of Applied Psychology, 78(1), 98-104.

Cother, C., Fecci, E., Cayún, G. y Rojas, J. (2020). Enseñanza de la cultura emprendedora en la universidad: El caso de la Universidad Austral de Chile. Formación Universitaria, 13(5), 129-138.

Duarte, N. y Cagica, L. (2016). Sostenibilidad y emprendimiento: Retos y oportunidades para la educación superior. En M. T. Ramiro Sánchez, T. Ramiro Sánchez y M. P. Bermúdez Sánchez (Coords.), Evaluación de la Calidad de la Investigación y de la Educación Superior: Libro de resúmenes XIII FECIES (p. 580). Asociación Española de Psicología Conductual (AEPC).

Espino, J. (2019). Modelo para determinar las intenciones empresariales orientadas a la sostenibilidad. En F. Contreras y M. del P. Gómez Vallejo (Eds.), Emprendimiento e innovación: Oportunidades para todos (pp. 769-774). Madrid, España.

Evans, S., Vladimirova, D., Holgado, M., Van Fossen, K., Yang, M., Silva, E. A. y Barlow, C. Y. (2017). Business model innovation for sustainability: Towards a unified perspective for creation of sustainable business models. Business Strategy and the Environment, 26(5), 597-608.

Fayolle, A., Gailly, B. y Lassas-Clerc, N. (2006). Assessing the impact of entrepreneurship education programmes: a new methodology. Journal of European Industrial Training, 30(9), 701-720.

Filser, M., Kraus, S., Roig-Tierno, N., Kailer, N. y Fischer, U. (2019). Entrepreneurship as catalyst for sustainable development: Opening the black box. Sustainability, 11(16), Article 4503.

Fishbein, M. y Ajzen, I. (1975). Belief, attitude, intention and behavior: An introduction to theory and research. Addison-Wesley.
Global Entrepreneurship Monitor. (2022). Global Entrepreneurship Monitor 2021/2022, Global Report: Opportunity Amid Disruption. London, GEM.

Hanohov, R. y Baldacchino, L. (2018). Opportunity recognition in sustainable entrepreneurship: An exploratory study. International Journal of Entrepreneurial Behavior & Research, 24(2), 333-358.

Hernández, R., Fernández, C. y Baptista, M. D. (2014). Metodología de la Investigación. McGraw-Hill.

Kuckertz, A. y Wagner, M. (2010). The influence of sustainability orientation on entrepreneurial intentions - Investigating the role of business experience. Journal of Business Venturing, 25(5), 524-539.

Liñán, F. y Chen, Y. W. (2009). Development and cross-cultural application of a specific instrument to measure entrepreneurial intentions. Entrepreneurship Theory and Practice, 33(3), 593-617.

Malvacias, A., Zambrano, M., Tafur, F. y Almao, V. (2022). Educación para emprendimientos sostenibles en la fundación JUVAF Vinces, Ecuador. Digital Publisher CEIT, 7(1), 14-26.

Miniard, P. W. y Cohen, J. B. (1981). An examination of the Fishbein-Ajzen behavioral-intentions model's concepts and measures. Journal of Experimental Social Psychology, 17(3), 309-339.

Muñoz, P. y Cohen, B. (2018). Sustainable entrepreneurship research: Taking stock and looking ahead. Business Strategy and the Environment, 27(3), 300-322.

Muñoz, P. y Dimov, D. (2015). The call of the whole in understanding the development of sustainable ventures. Journal of Business Venturing, 30(4), 632-654.

ONU. (2015). Transformar nuestro mundo: la Agenda 2030 para el Desarrollo Sostenible.

Oviedo, H. y Campo-Arias, A. (2005). Aproximación al uso del coeficiente alfa de Cronbach. Revista Colombiana de Psiquiatría, 34(4), 572-580.

Pitre, R., Cardona, H. y Hernández, H. (2017). Proyección del emprendimiento indígena como mecanismo de competitividad en el postconflicto colombiano. Revista de Investigación, Desarrollo e Innovación, 7(2), 231-240.

Rivis, A. y Sheeran, P. (2003). Descriptive norms as an additional predictor in the theory of planned behaviour: A meta-analysis. Current Psychology, 22(3), 218-233.

Romero, L. (2020). Intencionalidad de emprendimientos sostenibles: Una aproximación a la validación empírica de un modelo en estudiantes de la Universidad Pontificia Bolivariana Seccional Bucaramanga (Tesis de maestría). Universidad Pontificia Bolivariana.

Schaltegger, S., & Wagner, M. (2011). Sustainable entrepreneurship and sustainability innovation: categories and interactions. Business Strategy and the Environment, 222-237.

Schifter, D. E. y Ajzen, I. (1985). Intention, perceived control, and weight loss: An application of the theory of planned behavior. Journal of Personality and Social Psychology, 49(3), 843-851.

Schlaegel, C. y Koenig, M. (2014). Determinants of entrepreneurial intent: A meta-analytic test and integration of competing models. Entrepreneurship Theory and Practice, 38(2), 291-332.

Sijtsma, K. (2009). On the use, the misuse, and the very limited usefulness of Cronbach's alpha. Psychometrika, 74(1), 107-120.

Terry, D. J. y Hogg, M. A. (1996). Group norms and the attitude-behavior relationship: A role for group identification. Personality and Social Psychology Bulletin, 22(8), 776-793.

Torres, T. y Vidal, M. (2019). La importancia del control conductual percibido como elemento determinante de la intención emprendedora entre los estudiantes universitarios. Universidad & Empresa, 21(37), 108-135.

Valencia, A., Montoya, I. y Montoya, A. (2016). Intención emprendedora en estudiantes universitarios: Un estudio bibliométrico. Intangible Capital, 12(4), 881-922.

Vallaster, C., Kraus, S., Merigó Lindahl, J. M. y Nielsen, A. (2019). Ethics and entrepreneurship: A bibliometric study and literature review. Journal of Business Research, 99, 226-237.

Vuorio, A., Puumalainen, K. y Fellnhofer, K. (2018). Drivers of entrepreneurial intentions in sustainable entrepreneurship. International Journal of Entrepreneurial Behavior & Research, 24(2), 359-381.
Published
2024-10-03
How to Cite
Rojas Rodríguez, I. S., Coronado García, M. A., Flores Jiménez, E., & Moreno Montijo, J. M. (2024). Intentionality towards sustainable entrepreneurship: attitudes, subjective norms and perceived behavioral control. RIDE Revista Iberoamericana Para La Investigación Y El Desarrollo Educativo, 15(29). https://doi.org/10.23913/ride.v15i29.2104
Section
Scientific articles

Most read articles by the same author(s)