Entrepreneurship Workshops with Lean Startup MX at the Autonomous University of Baja California Sur: Impact of the Methodology and Proposals for Improvement
Abstract
With the purpose of responding to the needs of the economic sectors in human capital formation and business development, national policies have been oriented to promote in higher education institutions the generation of professionals with capacities that improve organizations through entrepreneurship or intrapreneurship. However, evaluations of the impacts achieved in universities are scarce. Given this, the objective of this study was to identify the strengths and opportunities that influenced the process of adoption of the Lean Startup Mx model by teachers and students of the Autónoma de Baja California Sur (UABCS), as well as to generate proposals for improvement for the training of skills and competencies at students, which may be useful for other institutions at higher education. That purpose was done through the application and analysis of a survey instrument to all the participants. The topics included in the evaluation address personal factors and components of the methodology that impacted in its adoption, and were validated using the Cronbach's alpha coefficient. Our results determined that the methodology had a positive influence on entrepreneurial skills of the participants, as well as identifying and weighing the areas with the greatest difficulty to start a business, such as finance (36%), administration (30%), innovation and creativity (21%), market (6%), sales and marketing (3%) in importance order. It was concluded that the Lean Startup Mx method was adequate for the objectives of the program "Promotion of entrepreneurial culture at the Autonomous University of Baja California Sur". However, the evaluation showed that will be necessary to implement actions that strengthen the curriculum skills with the corresponding subjects. Improving entrepreneurs training within the public university is a process that requires both administrative and academic planning, where teachers as well study plans and administrative support areas should be influenced, in order to prepare students as future entrepreneurs.
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