The ICT that Influence in More Use of the Internet in Oaxaca
Abstract
The Sustainable Development Goals (SDG) have indicated the importance of access to information and communication technologies (ICT), as well as access to the Internet, as this fosters innovation, which helps to generate jobs and economic growth. Therefore, the objective of this work was to analyze ICT as factors that contribute to the increase in Internet use in Oaxaca, Mexico. In the method, the data of the National Survey on Availability and Use of Information Technologies in Households (ENDUTIH, by its acronym in Spanish) carried out by the Instituto Nacional de Estadística y Geografía (INEGI), specifically those belonging to the state of Oaxaca. The sample 1859 people. An ordinary linear least squares multiple linear regression model was developed. In the results, it was found that there is a greater use of the Internet through: 1) Tutorials (0.7269) on any topic of interest (through YouTube or other platforms), 2) Telephone conversations (0.11609) through Skype or WhatsApp, 3) Instant messages (2.9041) through WhatsApp, Messenger or Twitter, 4) Readings (0.2647) from newspapers, magazines or books, 5) Audiovisual (0.14672) such as movies, series, concerts and other paid audiovisuals (Netflix, Clarovideo, Blim, OTT), and 6) Listen to free music (0.36497) that is not AM and FM radio (Spotify, Google Play Music, among others). It is concluded that instant messages, tutorials and music have the greatest impact on the increase in the use of the Internet, so the advertising campaigns for advertisements for the dissemination and sale of artisan products from Oaxaca should be through these means, since they are the most used in Oaxaca.
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