Identify cultural differences that affect the development of international business

  • Marianna Berrelleza Carrillo Universidad Autónoma de Baja California
  • Raquel Talavera Chavez Universidad Autónoma de Baja California
  • María Soledad Plazola Rivera Universidad Autónoma de Baja California

Abstract

At present, work effectively with people of different cultures has become a key aspect for the success of transnational and multinational companies outside their home country. As the global business world shrinks, intercultural interactions become commonplace to observe and seek to force intercultural training that allows us to reduce the culture shock and its consequences in organizations. The result of economic globalization have affected both the companies involved in it as staff.

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Published
2015-01-20
How to Cite
Berrelleza Carrillo, M., Talavera Chavez, R., & Plazola Rivera, M. S. (2015). Identify cultural differences that affect the development of international business. RIDE Revista Iberoamericana Para La Investigación Y El Desarrollo Educativo, 3(6), 61 - 72. Retrieved from https://ride.org.mx/index.php/RIDE/article/view/72
Section
Economic-Administrative