Identify cultural differences that affect the development of international business

  • Marianna Berrelleza Carrillo Universidad Autónoma de Baja California
  • Raquel Talavera Chavez Universidad Autónoma de Baja California
  • María Soledad Plazola Rivera Universidad Autónoma de Baja California

Abstract

At present, work effectively with people of different cultures has become a key aspect for the success of transnational and multinational companies outside their home country. As the global business world shrinks, intercultural interactions become commonplace to observe and seek to force intercultural training that allows us to reduce the culture shock and its consequences in organizations. The result of economic globalization have affected both the companies involved in it as staff.

Downloads

Download data is not yet available.

References

Arriaran Cuellar, S., & Hernandez Alvidrez, E. (2010). El paradigma del multiculturalismo frente a la crisis de la educación intercultural. Cuicuilco , 17 (48), 87-105.

Avila, F. (2008). Tacticas para la negociacion internacional. Mexico: Trillas.

Bartels, R. (1967). A model for Ethics in Marketing. Journal of Marketing , 31 (1), 20-26.

Bendix, M., & Burger, B. (1998). Cross-cultural management philophies. Journal of Business Research , 42 (2), 107-114.

Brett, J., Behfar, K., & Kern, M. (2006). Managing Multicultural Teams . Harvard Business Review , 84 (11), 84-91.

Fatehi, K. (1996). International Management: A cross cultural and functional perspective. New Jersey: Prentice Hall.

Finkielkraut, A. (1990). La derrota del pensamiento. Barcelona: Anagrama.

Himmelstern, F. (2007). Las organizaciones de hoy son multinacionales. Signo y Pensamiento , XXVI (51), 68-79.

Jimenez, C., & Malgesini, G. (1997). Guia de conceptos sobre migraciones, racismo e interculturalidad. Madrid: La cueva del oso.

Kamal, F. (1995). International Management: A cross cultural and functional perspective. New Jersey: Prentice Hall.

Kras, E. S. (1995). Management in Two Cultures: bridging the gap between U.S. and Mexican Managers. International Press, Inc.

Lerma Kirchner, A., & Marquez Castro , E. (2010). Comercio y Marketing Internacional. Distrito Federal , Mexico : Cengage Learning.

Mead, M. (1953). Cultural patterns and technical change. Paris: UNESCO.

Park, S., & Ungson, G. (1997). The effect on national culure, organizational complementarity, and economic motivation on joint venture dissolution. Academy of Management Journal, 40 (2), 279-307.

Vilana Arto, J., & Rodriguez Monroy, C. (2010). Marco conceptual de una cultura sistematica en las redes virtuales de fabricacion global. Investigaciones Europeas de Direccion y Economia de la Empresa, 16 (2), 137-163.

Published
2015-01-20
How to Cite
Berrelleza Carrillo, M., Talavera Chavez, R., & Plazola Rivera, M. S. (2015). Identify cultural differences that affect the development of international business. RIDE Revista Iberoamericana Para La Investigación Y El Desarrollo Educativo, 3(6), 61 - 72. Retrieved from http://ride.org.mx/index.php/RIDE/article/view/72
Section
Economic-Administrative